Real Estate Professional Network

Tools of the Trade: Successfully listing property by Laurel Grandle, REALTOR

I held a house open to the public today and one of my visitors asked me about REALTOR.COM. 

REALTOR.COM is THE most visited web site in our universe and I think it's important to use it in full!

I had my laptop with me, so I showed her how the house we were holding open was featured, the 25 photos available on REALTOR.COM for that one house, how the editing features enhanced the property.  I showed her how I used the BULLETS AND the written description, because different readers relate to different presentations.  I try to cover all the bases!  I showed her how the headlines worked and how the special message box worked, then I showed her the bar graph that would let know know how many times her home had been visited on Realtor.com.

I took the opportunity to show her our e-listings and she was so impressed!   I showed her that each property has its own web site; I demonstrated scene based virtual tours and the property reports that I have automatically sent to each seller each week via e-mail.  By the time I got to the floorplans and the Previsite part of e-listings, she thought I was a genius!  Our franchise provides us with technology that is truly mind-boggling and less than $15 a month. 

I honestly believe that every agent needs E-Listings, Promo Shop (for mass e-mails, recruiting fliers, property fliers, contact manager, post cards, etc.) and REALTOR.COM.  I'm beginning to believe that with those tools and blogging, an agent doesn't really need a personal web site:  Our agency gives every agent a web site with our Company Site and it's FREE to the agent; I think that is sufficient.

These tools give us what we need to list and sell property:  USE THEM!  It's simple:  Get E-LISTINGS, PROMO SHOP and ENHANCED REALTOR.COM; then regularly BLOG and watch your inventory grow and your incoming calls increase!  It's easy and all the tools are at your fingertips.

Laurel Grandle sells homes throughout the East TN Area, including Knoxville, Karns, Farragut, Halls, Powell, Loudon County, Knox County.  She specializes in Lake homes, Luxury homes, Historic homes and is an expert at matching buyers with the right house, regardless of the area or price range, she has over 25 years of experience and has helped thousands of clients with their real estate needs.

Here is what some of her clients have said about her recently:
 
“Laurel has an unlimited amount of patience.  My family has very specific needs and she understood them and worked with us until we found the perfect home at the right price.  I don’t think anyone else would have done that for us and we’ll always be thankful we found her and worked with her.  She’s wonderful!”  Margo

“Laurel has accommodated us on many occasions very quickly, as our schedules change all the time.  She was always understanding of the time and date changes and she helped us find a great house.”  Williams

“Laurel really knows the area and the market.  She didn’t waste any time…she showed us what we ask for in the location we wanted and made the whole move a very good experience for our family”.  Robert

“Before we wrote an offer, Laurel did a detailed market analysis for us and discussed it with us so we understood what a fair price would be.  She went over the entire contract in detail and clarified everything for us.  We purchased with confidence and we’d never use anyone else IF we ever decide to sell!”  Anne

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