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Writing a compelling press release and making sure it does not sound like an advertisement for your brokerage can be tough!
In order to be trusted as a true, go-to "subject matter expert" in your market don't let your news releases be filled with self-promotion. Media outlets and editors know the difference between what is news worthy and what sounds like a script for a 60 second radio ad.
Crafting the correct news releases, and earning coverage among your local media outlets can pay great dividends over the long run; and position your brokerage's talent on higher level than the other guys!
I'd love to hear about your thoughts on this along with what has worked for you and gained you the most press!
-Scott O'Loughlin
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