Real Estate Professional Network

ARG Abbott Realty Group Broker and President Jim Abbott explains why ARG listings will no longer be permitted on 3rd party syndicator sites

No Listing Syndication – The Movement is growing The Real Estate Industry continuously evolves and I am heartened to hear that more and more companies are embracing their Internet Marketing and taking responsibility for it. It was not always so during the last decade – the way it worked and mostly continues to work is: Brokers are in charge of their Local Marketing and Syndicators swoop in and manage the Internet Marketing; this process is called Syndication.

This process has lulled many brokerages into a sense of defeatism; as in: We have to syndicate if others are syndicating; better yet – I heard this one many times: It is the broker Fiduciary duty to syndicate in order to offer the best national exposure.

But a truth remained – a glaring reality: Syndicators have taken too much power from Brokers and have forced many to start pulling their Listings.

A few points of interest:

1. The industry must not ignore the message Mr. Abbott is sharing – it resonates with many who understand Internet Marketing.

2. Statistics do bear ARG claim that Listing Syndication Services are at best marginal to their effect on Property Sales – The leads that end up being generated by syndication websites and are sold to other agents reveal that the consumer end up buying properties that have nothing to do with the original one viewed.

3. Property Marketing requires a full integration with Internet Marketing and is the responsibility of the Broker; in this Video ARG is taking that responsibility seriously.

So go ahead and share your thoughts with Mr. Abbott on his Social Media on Twitter @ARG_SD or on his YouTube Channel – this issue is building momentum in the country and deserves to be discussed!

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